So recently i saw some people asking if increasing adspend in FB to scale campaigns will have a negative impact on CPC or the overall performance. I will share with you the method that works for me. Let's say you have targets under one adset that gives you around 2 million audience. It doesn't mean that all 2 million are active on FB all the time every single day. So let's assume 30-40% of them (from this audience) are active every day on FB. That brings down the audience to 800000 (40%). Meaning you have access to 800000 people every day in your niche. Just because your campaign is getting good ROI, if you blindly increase your adpend you will end up burning your money pretty soon. Now my challenge is finding the sweet-spot. Meaning.. how much i can increase my daily adspend and still get a desired ROI consistently. If i'm spending $50 per day with - 5% CTR - $0.15 CPC - 100% ROI - Consistently, I will now increase my daily spend slowly up to $100 and check if it ...